Marketing (B.S.B.A.)
Administered by Department of Marketing
Effective Fall 2009
As per PRP3604: All students earning a first baccalaureate degree will take at least 30 of their last 45 credits at Bloomsburg University, no more credits are required than the 30 credits. All first baccalaureate students will take at least 50% of credits required for the Major from a PASSHE university. Bloomsburg University may require up to a maximum of 50% of the Major credits. Program exceptions to the policy are to be approved by the Office of the Chancellor.
In addition to 60 semester hours of general education requirements, a total of 60 semester hours is required for a major in marketing under the business administration degree program.
Required general education courses for the Marketing curriculum include:
- 20.101 English Composition I
- 25.103 Public Speaking
- 40.121 Principles of Economics I
- 40.122 Principles of Economics II
- 40.256 Business and Economic Statistics I
- 48.101 General Psychology
- 53.118 Applied Matrix Algebra
- 90.333 Business Communications & Report Writing
- Choose one of the following two courses:
College of Business Core
- 91.220 Financial Accounting
- 91.223 Managerial Accounting
- 92.150 Introduction to Information Technology or 94.175 Intro to BIS
- 93.244 Principles of Management
- 93.481 Business Policies and Strategies
- 96.313 Introduction to Corporate Finance
- 97.310 Marketing Principles and Practice
- 98.331 Law and Legal Environment
Marketing Requirements
- 97.330 Consumer Motivation and Behavior
- 97.340 Advertising Management
- 97.370 Sales Management
- 97.380 International Marketing
- 97.440 Marketing Research
- 97.460 Marketing Management
- 3 semester hours of a marketing elective that may also be used as a business elective from the following seven courses:
Electives in Business - Select courses in business to complete a minimum 60 semester hours. In selecting an elective, the student is reminded to have the proper prerequisites.
Courses designated with a 90, 91, 92, 93, 94 96, 97 or 98 prefix are business courses.
General education electives - Select general education courses needed to meet the 120-semester hour graduation requirement. 40% of all courses taken must be 300-level or higher.