Marketing (B.S.B.A.)
Administered by Department of Marketing
Effective Fall 2008
As per PRP3604: All students earning a first baccalaureate degree will take at least 30 of their last 45 credits at Bloomsburg University, no more credits are required than the 30 credits. All first baccalaureate students will take at least 50% of credits required for the Major from a PASSHE university. Bloomsburg University may require up to a maximum of 50% of the Major credits. Program exceptions to the policy are to be approved by the Office of the Chancellor.
In addition to 60 semester hours of general education requirements, a total of 60 semester hours is required for a major in marketing under the business administration degree program.
Required general education courses for the Marketing curriculum include:
20.101 English Composition I
90.333 Business Communications & Report Writing
25.103 Public Speaking
40.121 Principles of Economics I
40.122 Principles of Economics II
40.256 Business and Economic Statistics I
48.101 General Psychology
53.118 Applied Matrix Algebra
Choose one of the following two courses:
College of Business Core
91.220 Financial Accounting
91.223 Managerial Accounting
92.150 Introduction to Information Technology or 94.175 Intro to BIS
93.244 Principles of Management
93.481 Business Policies and Strategies
96.313 Introduction to Corporate Finance
97.310 Marketing Principles and Practice
98.331 Law and Legal Environment
Marketing Requirements
97.330 Consumer Motivation and Behavior
97.340 Advertising Management
97.370 Sales Management
97.380 International Marketing
97.440 Marketing Research
97.460 Marketing Management
3 semester hours of a marketing elective that may also be used as a business elective from the following seven courses:
- 97.320 Marketing for Nonprofit Organizations
- 97.331 E-Marketing
- 97.341 Principles of Selling
- 97.350 Retail Management Concepts
- 97.432 Internship in Marketing
- 97.480 B2B Marketing
- 97.490 Contemporary Problems and Issues
Electives in Business - Select courses in business to complete a minimum 60 semester hours. In selecting an elective, the student is reminded to have the proper prerequisites.
Courses designated with a 90, 91, 92, 93, 94 96, 97 or 98 prefix are business courses.
General education electives - Select general education courses needed to meet the 120-semester hour graduation requirement. 40% of all courses taken must be 300-level or higher.