Marketing (B.S.B.A.)
Administered by Department of Marketing, College of Business
Effective Fall 2015
As per PRP3604: All students earning a first baccalaureate degree will take at least 30 of their last 45 credits at Bloomsburg University, no more credits are required than the 30 credits. All first baccalaureate students will take at least 50% of credits required for the Major from a PASSHE university. Bloomsburg University may require up to a maximum of 50% of the Major credits. Program exceptions to the policy are to be approved by the Office of the Chancellor.
In addition to 60 semester hours of general education requirements, a total of 60 semester hours is required for a major in marketing under the business administration degree program. General education electives - Select general education courses needed to meet the 120-semester hour graduation requirement. 40% of all courses taken must be 300-level or higher.
Required general education courses for the Marketing curriculum include:
BUSED.101 Introduction to Business
BUSED.333 Business Communications and Report Writing
COMMSTUD.103 Public Speaking
ECONOMIC.121 Principles of Macroeconomics
ECONOMIC.122 Principles of Microeconomics
ECONOMIC.156 Business and Economics Mathematics or MATH.123 Essentials of Calculus
ECONOMIC.256 Business and Economic Statistics I
ENGLISH.101 Foundations of College Writing
MATH.118 Applied Matrix Algebra
PSYCH.101 General Psychology
College of Business Core:
ACCT.220 Financial Accounting
ACCT.223 Managerial Accounting
FINANCE.313 Introduction to Corporate Finance
ITM.175 Intro to BIS
LAW.331 Law and Legal Environment
MGMT.244 Principles of Management
MGMT.481 Business Policies and Strategies
MKTG.310 Marketing Principles and Practice
Marketing Requirements:
MKTG.330 Consumer Motivation and Behavior
MKTG.340 Advertising Management
MKTG.370 Sales Management
MKTG.380 International Marketing
MKTG.440 Marketing Research
MKTG.460 Marketing Management
3 semester hours of a marketing elective
Professional Selling Specialization Courses:
MKTG.341 Principles of Selling
MKTG.445 Advanced Professional Selling
MKTG.480 Business to Business Marketing
LAW.475 Negotiation and Alternative Dispute Resolution
3 semester hours of a sales elective
COB Professional Development Program:
INTERBUS.101 Professional Development: Self Discovery I
INTERBUS.102 Professional Development: Self Discovery II
INTERBUS.201 Professional Development: Exploration I
INTERBUS.202 Professional Development: Exploration II
INTERBUS.301 Professional Development: Prep and Experience Building I
INTERBUS.302 Professional Development: Prep and Experience Building II
INTERBUS.401 Professional Development: Taking Action to Transition I
INTERBUS.402 Professional Development: Taking Action to Transition II
Electives in Business - Select courses in business to complete a minimum 60 semester hours. In selecting an elective, the student is reminded to have the proper prerequisites.
Courses designated with BUSED, ACCT, MISCIS, MGMT, ITM, FINANCE, MKTG, OR LAW are business courses.