Minor in Marketing (MKTG)
Administered by Department of Marketing
Effective Fall, 2006
The minor in marketing provides students both within and outside of the College of Business with a broad exposure to marketing theory and technique. The minor is designed for students to apply marketing practices successfully to their major discipline. The minor consists of 18 semester hours, 12 of which must be taken at Bloomsburg University.
Required courses include:
MKTG.310 Marketing Principles and Practices
MKTG.330 Consumer Motivation and Behavior
MKTG.440 Marketing Research
MKTG.460 Marketing Management
Choose two from the following ten courses:
MKTG.320 Marketing for Nonprofit Organizations
MKTG.331 E-Marketing
MKTG.340 Advertising Management
MKTG.341 Principles of Selling
MKTG.350 Retail Management Concepts
MKTG.370 Sales Management
MKTG.380 International Marketing
MKTG.432 Internship in Marketing
MKTG.480 Business to Business Marketing
MKTG.490 Contemporary Problems and Issues