Bloomsburg University Academic Programs
Academic Catalog

Mass Communications (B.A.) (Spring 2008)

Administered by Department of Mass Communications

Effective Spring 2008

In addition to general education requirements, a total of 34 semester hours is required for a major in Mass Communications. The balance of the university's 120-semester hour requirement for a bachelors' degree comes from elective courses. The department's curriculum ensures better preparation for the changing communications industry. Graduates are trained for careers in journalism, public relations, or telecommunications.

Required Courses

27.110 Mass Comm and Pop Arts

27.230 Newswriting

27.310 Media Law and Ethics (Preq. 230)

27.499 Senior Seminar (1 credit)

Choose One (3 credits)

27.315 Social Foundations of the Mass Media (Preq. 27.110)
27.398 Research Methods in Mass Communications (Preq. 27.110)

Total Required: 13 Credits

Telecommunications Track

27.271 Video Production I

27.336 Video Editing (Preq. 271)

27.367 Video Production II (Preq. 336)

27.371 Broadcast Journalism (Preq. 230, 367)

27.485 RTF Authorship Theory and Practice (Preq. 367)

Choose One (3 credits)

27.375 Broadcast Programming and Management (Preq. Junior Standing)
27.480 Telecommunications Workshop (Preq. 367)

Total 18 Credits

Journalism Track

Select two of the following (6 credits):

27.241 On-line Journalism (Preq. 230)

27.334 Editing (Preq. 230)

27.340 Feature Writing (Preq. 230)

Choose four of the following (12-14 credits)

27.241 On-line Journalism (Preq. 230)
27.334 Editing (Preq. 230)
27.340 Feature Writing (Preq. 230)
27.371 Broadcast Journalism (Preq. 271)
27.435 Journalism Workshop (Preq. 340)
27.446 Magazine Editing and Production (Preq. 340) (4 credits)
27.450 Public Affairs Reporting (Preq. 340) (4 credits)

Total for Journalism Track: 18-20 credits

Public Relations Track

27.251 PR Theory and Practice

27.352 Publicity and PR (Preq. 230, 251)

27.455 Public Relations Cases and Problems (Preq. 251)

Total required: 9 credits

Choose three courses (9) credits:

Any Statistics Course
27.271 Video Production I
27.340 Feature Writing (Preq. 230)
27.241 On-Line Journalism (Preq. 230)
90.101 Introduction to Business
40.121 Principles of Economics
97.310 Marketing Principles and Practices (Preq. 40.121)
97.340 Advertising Management (Preq. 97.310)

Total Public Relations Credits: 18

Capstone

Choose 3-9 credits :

27.482 Mass Communications Seminar (3)

Either 27.297 Practicum in Mass Communications (3) or 27.497 Internship in Mass Communications (3) Or Any additional 300/400 level Mass Communications courses