Bloomsburg University Academic Programs
Academic Catalog

Communication Studies (B.A.)

Administered by Department of Communication Studies

Effective Spring 2022

As per PRP3604: All students earning a first baccalaureate degree will take at least 30 of their last 45 credits at Bloomsburg University, no more credits are required than the 30 credits. All first baccalaureate students will take at least 50% of credits required for the Major from a PASSHE university. Bloomsburg University may require up to a maximum of 50% of the Major credits. Program exceptions to the policy are to be approved by the Office of the Chancellor.

Communication Studies is a discipline that involves the investigation and practice of face-to-face, small group, organizational, public, print, and mediated messages. Effective communication has long been recognized as the hallmark of an educated person and is vital to social and career success. The U. S. Department of Labor identifies listening, speaking, creative thinking, decision making, problem solving, reasoning, self-esteem, sociability, self-management, and integrity as qualities for outstanding job performance. Majoring in Communication Studies develops all of these skills.

Students majoring in Communication Studies will complete 36 credits for their degree, in addition 6 credits of coursework in Public Speaking and Interpersonal Communication are required in general education.

12 credits - Core Requirements:

In addition to meeting the general education requirements of Public Speaking and Interpersonal Communication, a student majoring in Communication Studies will take foundational course work in Communication Research Methods, Rhetorical Criticism, and Intercultural Communication. Students must earn a minimum grade of C in Communication Research Methods and Rhetorical Criticism to take 400 level courses in the major.

12 credits - Areas of Study: Depending on career interests, a student will choose from one of three areas of study: Interpersonal Communication, Leadership and Public Advocacy, or Organizational Communication. Students will take five courses in their selected area of study and three additional communication courses as electives.

6 credits - Electives in Communication Studies: Students majoring in Communication Studies are required to complete 6 credits in electives from any additional courses within the major. Students should select a set of courses in consultation with their advisor which best fits their professional goals.

3 credits - Capstone Experience: All Communication Studies majors complete a capstone experience. Students are required to complete an internship as their capstone experience. The internship enables students to gain professional experience while applying the theories and skills they have learned in class. Interns have both an on-site and faculty supervisor to oversee and guide their work.

Interpersonal Communication

Students studying Interpersonal Communication focus on communication in human relations. Students develop competencies that allow them to explore human interactions, assess barriers to communication in relationships, and acquire communication skills necessary for successful personal and professional development. Study in this area prepares students for careers in social and human services such as counseling, public administration, health service management, and the ministry.

Leadership and Public Advocacy

Students studying Leadership and Public Advocacy focus on the importance of communication in a democratic society. Students develop competencies that allow them to understand the public deliberative process, to assess and create messages, and to enhance their leadership skills. Study in this area prepares students for careers in law, government, speechwriting, lobbying, campaign direction, public information, or elected office.

Organizational Communication

Students studying Organizational Communication focus on the importance of communication in business and professional settings. Students develop competencies that allow them to understand communication in professional organizations, develop professional communication skills, and to train others to communicate effectively in professional settings. Study in this area prepares students for careers in personnel recruitment and management, sales, desktop publishing and website design, employee orientation and training, or development and fundraising.

Core courses required for all majors in Communication Studies

(21 credits)

COMMSTUD.103 Public Speaking
COMMSTUD.104 Interpersonal Communication
COMMSTUD.106 Small Group Communication
COMMSTUD.207 Communication Research Methods (C or better required)
COMMSTUD.209 Rhetorical Criticism (C or better required)
COMMSTUD.215 Communication Theory
COMMSTUD.220 Intercultural Communication

Choose one Area of Concentration (18 credits) – (either A, B or C below)

A. Interpersonal Communication Area of Concentration
Course Options: Choose 4 courses (12 credits). Two courses must be at the 400 level. Only one special topics course (COMMSTUD.493) can count as one of these four courses
COMMSTUD.309 Gender Issues in Communication
COMMSTUD.313 Conflict Management and Resolution
COMMSTUD.314 Communicating Identity & Difference
COMMSTUD.324 Health Communication
COMMSTUD.407 Interviewing
COMMSTUD.419 Family Communication
COMMSTUD.420 Nonverbal Communication
COMMSTUD.425 Relational Communication
COMMSTUD.433 Patient-Provider Communication
COMMSTUD.434 E-Health Communication
COMMSTUD.493 Special topics in Interpersonal Communication
300/400 Level Courses from any COMMSTUD electives or additional course from any area of concentration (6 credits)

B. Leadership and Advocacy
Course Options - Choose 4 courses (12 credits). Two courses must be at the 400 level. Only one special topics course (COMMSTUD.495) can count as one of these four courses.
COMMSTUD.315 Persuasion
COMMSTUD.316 Communication Ethics
COMMSTUD.321 Argument and Analysis
COMMSTUD.413 Community Leadership
COMMSTUD.416 Studies in Propaganda
COMMSTUD.417 New Media and Visual Culture
COMMSTUD.418 Issue and Image Campaigns
COMMSTUD.421 Crisis Communication
COMMSTUD.427 Strategic Communication
COMMSTUD.495 Special Topics in Leadership & Public Advocacy
300/400 level COMMSTUD electives or additional course from any area of concentration
(6 credits)

C. Organizational Communication Area of Concentration
Course Options – Choose 4 courses (12 credits). Two courses must be at the 400 level. Only one special topics course (COMMSTUD.492) can count as one of these four courses.
COMMSTUD.306 Computer Applications for Professional Communicators
COMMSTUD.307 Communication Business Professionals
COMMSTUD.316 Communication Ethics
COMMSTUD.407 Interviewing
COMMSTUD.421 Crisis Communication
COMMSTUD.423 Communication Training in Organizations
COMMSTUD.426 Leadership and Teambuilding
COMMSTUD.428 Nonprofit Communication
COMMSTUD.429 Event Planning
COMMSTUD.492 Special Topics in Organizational Communication
300/400 level COMMSTUD electives or additional course from any area of concentration
(6 credits)

Required Internship (3-9 credit hours) – credits above 3 count as general elective credits.
Eligibility: Student needs a 2.5 GPA, 80 credits, completion of all core courses, completion of at least three 300 or 400 level courses in the major (1 course must be at the 400-level in area of concentration).

COMMSTUD.497 Internship in Communication

Communication Studies Electives (courses not housed within a Concentration)
COMMSTUD.491 Special Topics in Health Communication
Explanation of Prerequisites
Prior to scheduling a course in the major, please review the explanation of the prerequisites required.

100 Level courses
The following 100 level courses have no prerequisites:
• COMMSTUD.103 Public Speaking
• COMMSTUD.104 Interpersonal Communication
• COMMSTUD.106 Small Group Communication

200 Level Courses
• COMMSTUD.207 Communication Research Methods; Prerequisites: COMMSTUD.103 or COMMSTUD.104 or by permission of instructor. Majors must earn a minimum grade of C to take 400 level courses.
• COMMSTUD.209 Rhetorical Criticism; Majors must earn a minimum grade of C to take 400 level courses.
• COMMSTUD.215 Communication Theory; No Prerequisites
• COMMSTUD.220 Intercultural Communication; No Prerequisites

300 Level Courses
For the following 300 level course, there is no prerequisite.
• COMMSTUD.316 Communication Ethics

For the following 300 level courses the prerequisite is: COMMSTUD.104 or by permission of instructor.
• COMMSTUD.307 Comm for Business Professionals
• COMMSTUD.309 Gender Issues in Communication
• COMMSTUD.313 Conflict Management and Resolution
• COMMSTUD.314 Communicating Identity and Difference
• COMMSTUD.316 Communication Ethics
• COMMSTUD.324 Health Communication

For the following 300 level courses the prerequisite is: COMMSTUD.103 or by permission of instructor.
• COMMSTUD.306 Computer Applications for Professional Communicators
• COMMSTUD.315 Persuasion
• COMMSTUD.321 Argument and Analysis

400 Level Course Options
All 400 level courses require completion of all core courses (COMMSTUD.103, COMMSTUD.104, COMMSTUD.106, COMMSTUD.207, COMMSTUD.209, COMMSTUD.215 and COMMSTUD.220) or by permission of instructor. Majors must earn a minimum grade of C in COMMSTUD.207 and COMMSTUD.209 to take 400 level courses.

Internship in Communication – COMMSTUD.497
Student eligible after completion of 80 semester hours with a minimum 2.5 GPA and at least three 300 or 400 level courses in the major, with at least one 400 level course in student’s area of concentration. Students must enroll in a minimum of 3 credits of internship, and may take up to 9 credits. Any credits over 3 count as general elective credits. If you do not meet the minimum GPA requirement, you must consult with your advisor to construct an alternate plan for creating an equivalent capstone experience. You should obtain the form, “Internship Alternative Plan,” from your advisor or the department office.

Students seeking Secondary Education Certification in Communication Studies must declare majors in both Communication Studies (Interpersonal Relationship Management, Leadership and Social Influence, or Organizational Communication) and the corresponding Secondary Education Communication Studies track and complete the Communications Studies major course sequence as well as the Secondary Education Professional Course and Certification requirements. Students must consult their advisers in both departments each semester regarding course selection and other certification requirements.

Full program requirements for students seeking Secondary Education Certification in Communication Studies: Interpersonal Communications Option may be found at http://archive.bloomu.edu/catalog/current/cops/sec_comminter.php

Full program requirements for students seeking Secondary Education Certification in Communication Studies: Leadership and Public Advocacy Option may be found at http://archive.bloomu.edu/catalog/current/cops/sec_commlead.php

Full program requirements for students seeking Secondary Education Certification in Communication Studies: Organizational Communications Option may be found at http://archive.bloomu.edu/catalog/current/cops/sec_orgcom.php