Business Administration with Specialization in Research and Analytics in Marketing (B.S.B.A.)
Administered by Department of Marketing and Professional Sales, College of Business
Effective Summer 2022
As per PRP3604: All students earning a first baccalaureate degree will take at least 30 of their last 45 credits at Bloomsburg University, no more credits are required than the 30 credits. All first baccalaureate students will take at least 50% of credits required for the Major from a PASSHE university. Bloomsburg University may require up to a maximum of 50% of the Major credits. Program exceptions to the policy are to be approved by the Office of the Chancellor.
In addition to 60 semester hours of general education requirements, a total of 60 semester hours is required for a major in business administration with a concentration in marketing degree program.
Required General Education courses:
BUSED.101 Introduction to Business
BUSED.333 Business Communications & Report Writing
COMMSTUD.103 Public Speaking
ECONOMIC.121 Principles of Macroeconomics
ECONOMIC.122 Principles of Microeconomics
ENGLISH.101 Foundations of College Writing
PSYCH.101 General Psychology
Second Language
Choose one of the following two courses:
ECONOMIC.156 Business and Economics Mathematics
MATH.123 Essentials of Calculus
Choose one of the following two courses:
ECONOMIC.256 Business and Economic Statistics 1
PSYCH.160 Applied Statistics for the Behavioral Sciences
College of Business Core
ACCT.220 Financial Accounting
ACCT.223 Managerial Accounting
FINANCE.313 Introduction to Corporate Finance
ITA.175 Spreadsheet Modeling and Data Analysis Applications**
LAW.331 Law and Legal Environment
MGMT.244 Principles of Management
MGMT.497 Business Policies and Strategies
MKTG.310 Marketing Principles and Practices
Marketing Requirements
MKTG.330 Consumer Motivation and Behavior
MKTG.340 Advertising Management
MKTG.360 Fundamental Marketing Analytics
MKTG.365 Advanced Marketing Analytics
MKTG.370 Sales Management
MKTG.380 International Marketing
MKTG.440 Marketing Research
MKTG.460 Marketing Management
3 credits MKTG Elective***
ITA.310 Data Management for Business
Electives in Business – (6 credits) Must be 300 or 400 level business courses. A business elective is any business course that is not a required course.
Courses designated with BUSED, ACCT, MGMT, ITA, FINANCE, MKTG, OR LAW are business courses.
General education electives - Select general education courses needed to meet the 120-semester hour graduation requirement. 40% of all courses taken must be 300-level or higher.
** ITA 175 also = 2 GEPs under Goal 2 (Information Literacy) and 1 GEP under Goal 3 (Analytical and Quantitative Skills)
**Marketing Elective – A marketing elective is any marketing course that is not a required course.
**** This must come from two different disciplines. Taking both ECON 156 and ECON 256 will not fulfill the discipline requirement. Please see your advisor.
NOTE: It is the responsibility of the student to know and observe the academic policy and regulations of the university, to confine registration to courses for which prerequisites have been satisfied and to meet the requirements for graduation.